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About I Am Me

THE BRAND

Being labelled a designer can restrict someone, forcing them to play a defined role.
But it liberated Akanksha Gupta.
She started out as an architect after graduating from Delhi and with an M.Sc in Emergent Technologies Design from AA School of Architecture in London, and designed schools, colleges, master plans, medical facitlites, interiors, residences and gate ways.
The love for forms, function and symmetry couples with the desire to see them adapt to life gave birth to Autopoietic Design Cell, a unified design studio that doesn't limit its function to a particular genre, or use, but seeps into several domains, borrowing from each other to make themselves better.
Riding on the upswing of this ever-adapting, ever-changing wave is I.AM.ME - a brand of designerwear for women that aims to capture the euphoria and the exuberance of their everyday life. It celebrates not occasions, but a woman's life as she lives it each day.
The straight silhouettes and the no-nonsense forms make the designs stand out without shouting out, and are meant for the workplace, the after-office hour meet-ups and the easy weekends. Because I.AM.ME is not made for those few mass celebrations that everybody adheres to. Rather, it is made to turn every day into a personal, individual celebration of your identity